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The Best It Cosmetics Products

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Updated April 3, 2021

It Cosmetics is a brand I’ve been loving and using for years. Their CC Cream is a cult favorite among many, and probably their most popular product. They make a lot of fabulous products with skin-loving ingredients and work with all skin types.

Here are my absolute favorite It Cosmetics products, and what I think is worth picking up in the sale. I will say, I think It Cosmetics excels the most when it comes to their complexion products like the concealers, CC creams / foundations, and powders. I also think their eye products like the mascaras, brow pencils, and eyeliners are great.

Just a note: I wear shade “Light” in the CC creams and foundation products.

Best of It Cosmetics

It Cosmetics Your Skin But Better Foundation + Skincare
This is the newest foundation launch from It Cosmetics. I absolutely love the lightweight consistency but gives medium to buildable coverage. I think I like it even more than the CC cream. I wear share Light Neutral 20.5
Vitality Lip Flush
These lip products are beautiful – it’s like having a balm and stain in one. They are very light and wearable.
Bye Bye Pores Blush
Their blushes are absolutely lovely! They have a bit of shimmer to them so be aware!
It Cosmetics Bye Bye Breakout Concealer
Holy grail concealer to use on blemishes and breakouts. I use shade Light but could go lighter. It runs dark.
It Cosmetics Your Skin But Better Oil-Free Makeup Primer
This truly does help my makeup to last all day! I don’t think it does much for filling the pores, however. Makeup grips right onto it!
It Cosmetics CC Cream
The original CC Cream is a cult favorite and a wonderful product! It has a hydrating finish that’s almost dewy, and is full coverage.
It Cosmetics CC Cream Oil-Free Matte
The matte version of the CC cream is my favorite. It has the full coverage that we love from the original CC cream, but has a more natural satin finish. If you feel like the original CC cream is a little too dewy for you, try this one!
It Cosmetics Perfect Lighting Radiant Touch Magic Wand
I love to use this product to brighten the under eye area. It has a peachy undertone to it that cancels out dark circles. I apply this underneath my concealer, but it can also be used by itself around the face.
It Cosmetics Bye Bye Under Eye Concealer
A little goes a really long way with this concealer! You only need the tiniest bit, and I also need to set with a powder. It is on the dewier side but is full coverage. This one tube will last you forever!
It Cosmetics Bye Bye Pores Powder
This pressed powder truly smooths the skin out for a flawless look. It’s one of my favorites! I actually keep this in my purse at all times for touch ups.
It Cosmetics Bye Bye Foundation Powder
This powder foundation is gorgeous! It has the most natural finish and can be worn sheered out or built up in coverage. It can also make a really great setting powder for liquid foundations.
It Cosmetics Brow Power Eyebrow Pencil
This brow pencil truly matches every eyebrow color – it’s crazy! I have no idea how they do it. It’s very easy to use, and very beginner friendly. Not a super tiny pencil, but not big either.
It Cosmetics Superhero Liner
Super black, super inky, matte, stays put. So pigmented. Amazing frickin liquid liner!
It Cosmetics Superhero Mascara
Cult favorite mascara – so popular! I love how defined and voluminous this makes my lashes. Definitely one of my top favorite mascaras!
It Cosmetics Lash Blowout Mascara
This has been a go-to new favorite! I have used it for over a month straight and really love it. It has a drier formula which gives a lot of volume.
It Cosmetics Je Ne Sais Quoi Hydrating Lip Balm Treatment
This hydrating lip balm gives a hint of color with a lot of hydration. This is perfect for those who aren’t quite into super pigmented lipsticks but want something to give a flush of color.
It Cosmetics Heavenly Luxe Flat Top Buffing Foundation Brush
I don’t know why it says this one is best for powder foundations, but I’ve been using it with liquid for years. It’s incredibly soft and gives an airbrushed finish. Totally in love with this foundation brush!
It Cosmetics Heavenly Luxe Wand Ball Powder Brush
My most favorite powder brush that I own. Extremely soft bristles, super high quality brush. Been using it for years and it hasn’t worn out at all!
It Cosmetics Confidence in a Gel Lotion Moisturizer
Really lightweight yet moisturizing. Perfect for really hot and humid climates or oily skin types that do not react well to heavier moisturizers. Drier skin ladies will like this too, because it really is moisturizing without being heavy!
It Cosmetics Brow Power Powder
If you’re into brow powders, this one is incredible!

What is your favorite It Cosmetics product?

Comments

  1. Kim says

    I do like It Cosmetics skincare products but unfortunately I don’t find their skin color range for makepu very inclusive and I have a hard time finding a match. Their moisturizers are amazing though.

    Reply

  2. Tommie Jones says

    Hi Meg, I like your blog a lot and I read it frequently. I keep looking at it cosmetics as I am searching for a makeup that does not make me look older and emphasize wrinkles. I will be 71 October 30th and my skin is on the driver side. I can’t seem to decide about a color in the IT Cosmetics. I think I would like to try the CC cream that you used in this blog. Not sure if if I could use the light medium or medium or maybe the light. I don’t want a warm color eyewear cool shades. I can’t tell from the swatches so how can I tell? I look forward to hearing from you.

    Reply

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