Updated March 5, 2019
If you’ve followed a long for a little while, you’ll probably notice that I am a Pinterest geek. Let’s just say, “obsession” is putting it lightly. Once I realized I could use Pinterest to drive traffic to my blog, I was hooked! My friend, Channing, and I have talked Pinterest strategy for years. We research information and statistics all the time, try them out, and develop strategies for our blogs. This year, we really figured out that we were doing something right, and that not many people teach our method. We thought people would really love to learn this.
In June, we held our first Perform on Pinterest workshop in Houston, and it was a great success! Many of our students have told us it was the best investment they’ve made for their blog, and that they saw immediate results in their blog’s growth.
Now that we’ve gotten that backstory out of the way, I want to share something that I feel is a common misconception among bloggers – the pinnable image.
My biggest pet peeve is hearing a blogger say:
“I don’t write pinnable content.”
Let me debunk that right now – everything is pinnable on Pinterest! Let’s take a step back and realize that Pinterest is a visual search engine. How many times do you search for something on there instead of Google? I know I do!
Your content has a place for somewhere on Pinterest. Just because you don’t write about DIY, home decor, crafts, or recipes doesn’t make you irrelevant. I’m the perfect example – I have beauty content that does best for me, and that’s not what you typically think of when you think of “Pinterest worthy.” That’s why you need to always create some sort of vertical/pinnable image for your post (aside from giveaways, offers, or time sensitive content).
It has been said that images with text tend to do better on Pinterest, and I can 100% attest to that for my own success. Channing & Michelle have lots of successful pins that are parenting related, and part of the reason is because there is a compelling text overlay on their vertical image.
I want to encourage you to play around with this. You can even make more than one pinnable image for blog posts. Test it out. If you don’t like the flow of the images, hide a pin within your post. Collage a few photos of the post together and hide the pin. Just make a darn pinnable image. Make more than one if you’re feeling fancy.
Now let’s circle back to what I first started talking about at the beginning of this post – Perform on Pinterest. Does this whole Pinterest game confuse you? We’re here to help! Channing and I have decided to expand our brand to include services geared towards bloggers and small businesses to harness the power of Pinterest to experience exponential growth.
Take a look at our brand new website to get a feel for our offerings! We have coaching, account cleanup, and account maintenance packages that we know will make you a rockstar. The site is live now but we will begin taking clients Monday, November 14!
In order to celebrate this new adventure, we are giving away one 30-minute coaching session to one lucky winner! Our coaching sessions are seriously awesome. You will have the opportunity for us to give you feedback on what you could be working on with your blog and Pinterest account, tips & tricks on how we schedule pins, and a personalized strategy that works for YOU. All that’s required to enter this giveaway is an email address. The rest of the entries are extra!
Please enter the giveaway using the Rafflecopter widget below:
Good luck! Cheers to performing on Pinterest!
Photo by Ailee Petrovic