Drugstore Makeup Dupes Tested! Soft Glam Palette Dupe? Born This Way Dupe?

Updated May 21, 2020

Looking for some drugstore makeup dupes? I’m testing dupes for popular items like the Too Faced Born This Way Foundation, Anastasia Beverly Hills Soft Glam Palette, Champagne Pop Highlighter, and more! Come see if I found a good dupe!

It’s been a while since I’ve done an in-depth dupe video! Last summer I tested a bunch of popular high end makeup dupes, and it’s turning out to be one of my most popular videos! If you haven’t seen it, definitely go give it a watch.

In today’s video we’re testing some very popular high end makeup against some drugstore items. I have done lots of research and testing and really think I’ve found some winners this round!

Can you tell which side of my face is high end and which side is drugstore?

Too Faced Born This Way Foundation Dupe

The Too Faced Born This Way Foundation is absolutely lovely – it’s one of my top foundations ever! It’s medium to full coverage with a very natural finish. I’ve been using it for a while now and it’s one I consistently use. I started using this Maybelline dupe about a month ago and I knew it reminded me of something but I couldn’t figure out what. Then, lightbulb moment – it’s so similar to the Too Faced foundation! As you can see in the video, I did not really see much of a difference between the two foundations by the end of the night.

Too Faced Born This Way Multi-Use Sculpting Concealer Dupe

The Too Faced Born This Way Multi-Use Sculpting Concealer is honestly my holy grail concealer. It’s got the coverage like Shape Tape does, but it is not nearly as dry. If you think Shape Tape is too dry, you’ll love this one. When I first used this Cover Girl dupe, I knew immediately it reminded me of the Too Faced concealer. I even included it in my Drugstore Concealer Dupes blog post – that’s how much I stan this concealer.

Becca Luminous Blush in Blushed Copper Dupe

The Becca blush in Blushed Copper is a stunning blush that gives the skin a warm coppery glow. It’s perfect for fall, but also in a bronze makeup look. This Milani dupe caught my eye when I was swatching my blush collection. They look a little different side by side, and the colors are slightly different when swatched, but they look incredibly similar on the cheeks. I wouldn’t say this is a dead on color dupe, but the Milani gives such a similar effect on the cheek – I could hardly tell the difference.

Anastasia Beverly Hills Soft Glam Palette Dupe

The Anastasia Soft Glam Palette is definitely in my top five favorite eyeshadow palettes of all time. I love how feminine yet sultry, yet also neutral the palette is. It’s perfection every time! I was able to dupe every single shade in this Makeup Revolution Palette dupe (in the Velvet Rose) It is such a great alternative to the ABH, but I will say the quality is much different. If you know that going in you won’t be disappointed!

Becca Champagne Pop Dupe

Champagne Pop is a cult favorite highlighter and popular for good reason. It’s flattering on so many skin tones, has a gorgeous peachy glow. I’ve been trying to dupe it for years and nothing has come close (to me) until now. This Physicians Formula dupe is so good! It is a more expensive drugstore product, but you’re still saving $23. You want to make sure to get the shade “Freshly Picked.”

Charlotte Tilbury Lip Cheat Pillow Talk Liner

The Pillow Talk lip liner is such a gorgeous product! I am a huge Charlotte Tilbury fan, but I do know that the products are a pretty penny. When I came across this Essence dupe (shade Big Proposal), I was shook. I actually was able to get it for under $2! The shades are so darn close, I’d consider this a good color dupe. However, the Essence side wore off much more easily – that’s something you’ll want to take note of if you really like the longevity of the Charlotte Tilbury product.

Urban Decay All Nighter Dupe

The Urban Decay All Nighter is my holy grail setting spray. This NYX dupe is very similar! I honestly could not tell a difference in how my makeup wore at the end of the day, but I do think the All Nighter does wear a tad bit longer. I need to test in more strenuous conditions and humid weather!

Shop all of the Makeup + Dupes:

That was so fun! I always love doing these! Let me know if you have any favorite high end products you would like me to dupe, and I will put it on my list!

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