Updated July 17, 2018
I can’t even tell you how excited I am for the Target One-Day Sale! It is happening today only, online only! To be quite honest, I’m more excited about this than Prime Day. Don’t get me wrong, there were lots of great Prime Day deals going on, but not much in terms of beauty. But guess what, the Target One-Day Sale has that beat! Today you can get 25% off Beauty and Personal care products with free shipping over $35. Some of the other deals happening are:
If you’re a Red Card holder, you can get an additional 5% off and free shipping no matter the cost! I have the debit card and it’s 10000000% worth having!
We all know you’re here for the beauty, though. Y’all know I’m the self-proclaimed drugstore queen, and boy am I BRINGING IT today. I am thrilled we get to have an online drugstore beauty sale. I’m living for it. I’m living for it so much, I’ve broken this down into specific categories to make shopping easier.
Please note: Everything I am mentioning is an item I have personally used. It is an item I can personally attest to the quality. I am not throwing a bunch of links up here just to throw links on a page. Every item is carefully selected just for you guys. I appreciate you using me as a resource for all of your shopping adventures, particularly your drugstore ones. And I appreciate you shopping through any of the links on this page, as it truly helps me maintain my little small business.
Now, let’s jump right in. Happy shopping!
Maybelline Master Prime Primers // Any of these are amazing! My favorite is the Blur + Illuminate, but I also love the smoothing.
e.l.f. Poreless Face Primer // This is the primer went viral in a Facebook video with some lady making some ridiculous claims that you don’t get a lot of product. Well, lady. You’re WRONG. This stuff is amazing and I always recommend it.
NYX Pore Filler // If you love the Benefit Porefessional but need a dupe, this is the ticket. It’s almost identical. Trust.
L’Oreal Pro Glow Foundation // Lightweight, natural finish, and stays PUT! Great for all skin types.
Maybelline Fit Me Matte + Poreless Foundation // This is more of a full coverage foundation, great for normal to oily skin types, as it gives a natural matte finish.
L’Oreal True Match Super-Blendable Makeup // Medium coverage that you can build up, gives a natural finish. Great for all skin types.
Wet ‘n Wild Photo Focus Foundation // This foundation is just simply beautiful! Medium coverage but can be built up. It looks amazing in photographs and all sorts of lighting conditions. You can also build up the coverage and it will never get cakey. Great for all skin types.
Cover Girl TruBlend Matte Made Foundation // I am looooving this new release from Cover Girl! It’s long wearing, medium to full coverage, and I think all skin types can wear it!
Maybelline Fit Me Concealer // My favorite drugstore concealer! This is a great dupe for the Nars Radiant Creamy concealer.
Maybelline Instant Age Rewind Dark Circle Concealer // Oldie but a goodie – love the “brightening” one for under the eyes, especially for dark circles!
NYX HD Concealer // Have recently tried this one and love it for correcting blemishes.
L’Oreal Color Correcting Palette // Fantastic color correcting palette!! Super high quality and I’m glad I have it in my collection.
Maybelline Fit Me Loose Powder // Guys, I think I may like this powder more than the Laura Mercier translucent setting powder. I’m serious.
Rimmel Stay Matte Powder // Old ride or die! This powder is perfect for all skin types! I hate the packaging, but it’s so cheap and the powder is so great.
NYX Stay Matte but not Flat // This is a fantastic MAC Studio Fix dupe!
Coty Airspun Powder // Another great loose powder that’s an oldie but a goodie!
Bronzers & Contour
Physicians Formula Butter Bronzer // Holy grail bronzer!! Best of the best!!!
Rimmel Natural Bronzer // This one doesn’t get talked about much but I really love it!
Maybelline Face Studio Master Contour Palette // Great option if you need a palette.
Maybelline Face Studio Master Contour Stick // Fantastic cream contour.. the shade is cool and perfect.
Wet ‘n Wild Contouring Palette // I absolutely love this palette… the light powder is awesome for setting under the eyes and the contour shade is neutral.
Physicians Formula Butter Blush // Such a beautiful blush!
Milani Baked Blush in Luminoso // Cult favorite blush for years! It’s universally flattering and stunning on the cheeks!
Wet ‘n Wild Blush // Literally all of their blushes are gorgeous. You can’t go wrong with that price, either!
Milani Rose Powder Blush // These blushes are gorgeous, especially if you love rose toned blush.
Profusion Cosmetics Blush Palette // I was super impressed with this blush palette! It’s so affordable too. It can get a bit powdery and dusty, but I’m willing to forgive that for the price.
Sleek Solstice Palette // GUYS OMG FAVORITE HIGHLIGHTER PALETTE OF LIFE. I was so stoked to see that Sleek is sold at Target.com now! You will NOT regret this purchase. Get it. Trust!!!!!
Wet ‘n Wild Highlighter in Precious Petals // You can not go wrong with this highlighter. It’s stunning!!!!
Maybelline Master Chrome Highlighter in Rose Gold // I recently got this and was super impressed – it’s beautiful on the skin. The rose gold one is great for fair skin and the gold one is great for medium skin tones!
Physicians Formula Butter Highlighter // Soooo pretty! These remind me a lot of the Colourpop highlighters.
Maybelline Expert Wear Eyeshadow in the Glo Down // I know this is an eyeshadow, but I use it as a highlighter. It’s just beautiful!
Cover Girl TruNaked Eyeshadow Palette // Any of these Cover Girl eyeshadow palettes are amazing quality. Probably my favorite drugstore eyeshadow palette!
Milani Everyday Eyes Eyeshadow Palette // Love the quality of these shadows.
L’Oreal Infallible Eyeshadow // These are almost like pressed pigments. Amber Rush and Iced Latter are cult favorites and for good reason.
e.l.f. Mad for Matte Eyeshadow Palette // If you like matte eyeshadows, this will be your jam.
Profusion Cosmetics Mixed Metals Eyeshadow Palette // Another palette I was pleasantly surprised by, especially for the price!
Wet ‘n Wild Color Icon 10-Pan Eyeshadow Palette // Okay maybe this is my favorite drugstore eyeshadow formula. This and the Cover Girl. For real. Trust.
Maybelline Master Precise Skinny Eyeliner // Holy grail eyeliner! It’s a super skinny retractable pencil, stays PUT, and is so user friendly.
e.l.f. Gel Eyeliner // Favorite drugstore gel liner.
NYX Epic Ink Liner // No lie, this is a Kat Von D tattoo liner dupe.
Mascaras & Lashes
L’Oreal Lash Paradise Mascara // Fave mascara! Dupe for the Too Faced Better Than Sex Mascara!
L’Oreal Voluminous Carbon Black Mascara // Cult favorite, and can’t go wrong with this one!
Duo Brush-on Lash Adhesive // I hate squeeze tube lash glue. This is the way to go.
Ardell Studio Effects Demi Wispies // My favorite lashes are the regular Ardell Demi wispies, but they’re sold out. These are also amazing with a little extra oomph on the ends!
Maybelline Super Stay Matte Ink Lip Color // Favorite long wearing lipstick of life. No freaking joke. This is better than Lipsense and all the other mumbo jumbo you’ll see out there on the Internet. Trust me. TRUST MEEEEEEEEEEEE. Get Seductress. It’s the perfect neutral.
Wet ‘n Wild MegaLast Lip Color // Love love love this lipstick formula!
Rimmel Provocalips Lip Color // Another beautiful long lasting lipstick!
Maybelline IntiMattes Nude Lip Color // I love the formula of these matte lipsticks. And the shades are on point.
L’Oreal Colour Riche Shine Lip Color // If you like a more sheer wash of color, you’ll love these.
Physicians Formula Healthy Lip // Guys, the shades on these are out of this world. Tu-lip Treatment is the most gorgeous Coral ever, and the nude shades are stunning.
Pixi MatteLast Liquid Lip // Literally all of these are gorgeous. ALL OF THEMMMMMM. This and the Phyisicans Formula lippies (and the Maybelline) are my favorite drugstore liquid lipsticks
Pixi LipLift Max Lipgloss // Favorite drugstore lipgloss!
NYX Setting Spray // The matte one is a great alternative to the Urban Decay All Nighter!
Wet ‘n Wild Photo Focus Setting Spray // I love the mister on this one! And it’s cheap.
Maybelline Master Fix Setting Spray // This is another great long-wearing setting spray.
Pixi Makeup Fixing Mist // This reminds me a lot of MAC Fix +!
Makeup Brushes & Tools
Real Techniques Miracle Complexion Sponge // Love these sponges, and that you get 2!
L’Oreal Blend Artist Sponge // Another great makeup sponge.
EcoTools EcoFoam Facial Sponge Duo Set // I think these are my new favorite drugstore makeup sponges. They’re beautiful! And I love the sharp edge.
e.l.f. Ultimate Blending Brush // Favorite drugstore foundation brush!!!!!! GET THIS!!
Real Techniques Expert Face Brush // Another great option.
e.l.f. Small Stipple Brush // Great for cream products to work in small sections.
e.l.f. Kabuki Face Brush // Love this for powder.
e.l.f. Angled Blush Brush // Awesome for contour or blush.
e.l.f. Complexion Brush // I use this almost every day for bronzer!
e.l.f. Contour Brush // Great for precision contouring.
Real Techniques Blush Brush // Favorite affordable powder/blush brush. This one is amazing.
Real Techniques Setting Brush // I love this for highlighter!
Real Techniques Flawless Base Brush Set // Can’t go wrong with this set.
e.l.f. Complete Studio Brush Kit // If you are looking to buy one set only, I’d go with this one! It has a lot of my favorite brushes.
e.l.f. Eyebrow Duo Brush // For eyebrows on fleek.
e.l.f. Eyeshadow C Brush // For eyeshadow!
Essie Gel Couture Nail Polish // I love love love these nail polishes!
Essie Gel Couture Nail Polish Kit // I’d say get the kit first and then go out and buy more of the colors. These are beautiful polishes.
Sally Hansen InstaDri Nail Color // My favorite affordable polish!
Out the Door Top Coat // Trust me when I say this is 10000000000% times better than Seche Vite. No clumping up halfway through the bottle, gives the best shine, and dries super fast!
Jergens Natural Glow Instant Sun Bronzing Mousse // My favorite drugstore self tanner!
Sally Hansen Airbrush Legs // This stuff is legit! I use it all the time on my legs to give them extra color and it doesn’t rub off easily at all!
Garnier Micellar Water // Best drugstore micellar water, especially the pink one.
Biore Charcoal Pore Strips // Can’t go wrong with a pore strip!
Neutrogena Naturals Purifying Facial Cleanser // One of my favorite cleansers!
Bliss Makeup Remover Wipes // Guys these are legit wipes. I love that Bliss is at Target now, too!
Pixi Glow Tonic // One of my holy grail skincare items!
Pixi Glow Tonic To Go // Obviously you need it in travel form, too.
Pixi Rose Flash Balm // This is a great multipurpose item!
Pixi Glow Mist // Love this mist when I’m feeling dry!
Pixi Hydrating Milky Mist // But I’d have to say this is my favorite Pixi Mist!!
Clean & Clear Persa Gel // Nothing beats good ol’ 10% Benzoyl Peroxide when you’ve got a pimple.
Neutrogena Hydro Boost Water Gel // My favorite drugstore moisturizer!
Batiste Dry Shampoo // Holy grail dry shampoo!
Aussie 3-Minute Miracle // No need for a super expensive hair mask. This stuff works just as good!
Kristin Ess Dry Texturizing Spray // Love this texturizing spray!!
L’Oreal Elnett Hairspray // Favorite hairspray everrrr!
Wet Brush // Best brushes ever, especially if you have little kids with tender heads.
Nume Magic Curling Wand (32 mm) // So excited to see Nume at Target.com! I have this 32mm (equivalent of a 1.25 in) wand and I love it.
Nume Classic Curling Wand (25 mm) // I also have this wand in the 25mm (equivalent of 1 inch). If you’re wondering which one to start with, I’d say this one!
Remington Flat Iron // Remington does a killer job with their flat irons. I have the older version of this and it’s amazing. Wouldn’t even consider going with the CHI.
Remington Hot Rollers // If you love a good set of hot rollers, this set is awesome!
Conair Hair Dryer // Conair kills it in the hair dryer game!
Conair Curl Secret 2.0 // If you’ve been wanting to try a fun gadget, give this one a go!
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Happy shopping! What are you picking up today?