Updated January 11, 2016
If your favorite social media platform suddenly disappeared today, how would you reach your followers?
[bctt tweet=”If your favorite social media platform suddenly disappeared today, how would you reach your followers?”]
This is a daunting question to think about, but it happened to me.
About two months ago, I could not access my Instagram account. Every time I logged in, I got a screen that said “Oops, an error occurred.” It was the weirdest thing, and would not fix no matter what I tried. It was torture. I didn’t do anything wrong, that I knew of. After a long, stressful week, I was able to regain access by reporting my account as hacked.
During my “Instagram Detox”, I was so angry. I was mad I couldn’t get on and look at photos. I was mad that Instagram support is a black hole of nothingness. I was mad that I was missing out. I was ready to give up the platform altogether. I felt like Instagram had failed me.
However, I realized a very important lesson – never put all your eggs in one social media basket. If all of my followers were on Instagram, there would have been no way for me to reach them to promote new blog posts.
I’m sure you hear a lot of conflicting advice about social media. How you should focus on one and be amazing at it. There’s a lot of Instagram “gurus” who tell you that Instagram is where it’s at and where you should focus your efforts for your blog/business.
But again I ask…
What if your favorite social media platform disappeared? What if you were hacked? What if you got locked out, even if it were for a short amount of time? How would you be able to reach your followers and readers?
When I lost my Instagram account for a week, fortunately, my traffic did not suffer. I was able to reach my readers through Facebook (albeit not as many as I’d like), Twitter, and Pinterest. Those that are subscribed to my RSS Feed, Bloglovin’ or my E-mail List came to my blog as usual.
Here’s the thing with being a blogger on social media. You have to ask yourself, “What do I want my social media followers to do?” For me, it’s to visit my blog and become a subscriber. I want them to return.
What’s the point of having followers just to have followers? Just because a blogger has 30172891.5K Instagram followers doesn’t really mean anything unless those followers are engaged and do something.
If you’re only worried about how high your Instagram numbers are, I’m afraid you’re missing the point to this whole blogging thing. Why do people think having 10K+ Instagram followers automatically makes you legit? Hey, I’ll admit I want to get there, too.
I know many of you guys may disagree with this, but I feel like growing my accounts as equally as I can has helped me more in the long run. Some of my accounts grow faster than others, but at the end of the day, I have a larger combined follower count keeping this mindset. I will say, I am not awesome at every social media account. I am definitely not the expert. I’ve made it a big goal of mine to grow my social media accounts as equally as I can, but more importantly, I want a community of readers who will return.
I want you guys to be here in case another social media account fails me. I know you will be. Right?